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VR: Design Tool of the Future or Marketing Gimmick?

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Hilson Moran are hosting a Pecha Kucha-style presentation on Monday 28th February, at The Factory.

Virtual Reality has come a long way since the days of the Matrix, when the idea of a life lived through a computer seemed like pure science-fiction. Advances in both hard and software are now making such a vision more tangible. Costs have gone down and technology has improved, allowing many design teams to start using VR to illustrate the finished product to their clients through a 3-dimensional experience.

In the second of Hilson Moran’s events to celebrate their 40th anniversary, we ask our panel or presenters whether VR has potential as a design tool and to improve the quality of our built environment. Does it allow designers greater freedom to try options and our clients a better understanding of what they are investing in, or if it is just a flashy gimmick putting a shiny smokescreen over real function and form?

Our presenters include Hilson Moran’s Head of BIM, Dave Lee and Factory Fifteen Founding Director, Paul Nichols. 

If you would like to attend, please register here.

An up to date list of our upcoming events can be found here. For further information on our programme or to participate in any of our events, please email Emilie Lemons, Head of Marketing and Communications:


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